Shoppers are being urged to boycott Target in response to their Pride collection for children, with one activist group accusing the retailer of ‘indoctrinating and grooming’ young people, calling it ‘highly inappropriate and disturbing.’
A former Target customer said the company ‘deserves the Bud Light treatment’ – a reference to the boycott sparked by Bud Light’s decision to partner with transgender influencer Dylan Mulvaney.
The disastrous marketing decision wiped $16 billion off the value of the company and saw sales plummet.
Target decided to pull the merchandise from some stores and slowed down the campaign but that didn’t help a lot!
It seems that other major retailers haven’t learned their lesson and similar items that have prompted some to call for the “Bud Light treatment” of Target can also be found at Walmart, Kohl’s, Macy’s, Old Navy, The Gap, Apple, and many more.
Kohl went one set further and they are pushing LGBTQ Pride for literal babies
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The onesies with the LGBTQ+ pride flag on them, specifically tailored to June, which is known internationally as Pride Month, have even sparked calls for a store boycott.
One Twitter account put it succinctly: ‘Looks like another company needing Bud-lighting!’
The department store has already seen its stock shares lose almost half their value in 2022 and now they could be following the path of Bud Light and Target.
Kohl’s move comes as many are attempting a boycott of various big name brands over displays of solidarity with the LGBTQ+ community, which many are seeing as a progression of ‘woke’ ideology.
Bud Light is giving away its beer for free with new promotions after the Dylan Mulvaney backlash wiped almost $16 billion off parent company Anheuser-Busch’s market value.
Target has pulled some of the most controversial items from its Pride collection in the face of a ‘Bud Light’ style boycott, but is doubling down on its commitment to LGBTQ causes and blaming ‘volatile’ complaints for its decision.
Target said it had pulled some of the items that have ‘been at the center of the most confrontational behavior.’
‘Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work,’ Target said in a statement.